Client
Belkin
Disciplines
Industrial Design
Sector
Electronics
We teamed with Belkin's Innovation Design Group to create an Apple Store Exclusive; the All-Aluminum Valet.
The goal was to design a higher-end car charger which was suited for discerning drivers who care about every component in their automotive ecosystem. Starting from the silhouette, we re-engineered the connector "tip" and gave it a well engineered functional aesthetic. Machined, controlled, and AMG ready; the Valet brings a high-end UX to an otherwise overlooked market.
*Co-developed with the Belkin Innovation Design Group