Beast Health Brand | Primer Studios

Client

Beast Health

Disciplines

Branding, Graphic Design

Sector

Home Appliances

Awards

Good design

With the opportunity to develop a brand identity from scratch, we sought to tackle four pillars: Atmosphere, Digital Presence, Touch-Points, and Packaging. Born from an honest passion for wellness and health, Beast Health aims to help people eat well and live healthy. Accompanied by a capable and thoughtfully designed blender, Beast offers no-bullshit products that motivate you to be you but better. Real food, minimal processing.

HEALTHY, POWERFUL, RELIABLE,
SEXY, MODERN, NON-GENDERED

boxer working out personal fitness journey with BEAST Health blender system designed by primer

strawberry milkshake recipe with beast health b10 blender

LOGO DESIGN

To offset the hyper-masculinity of the design language and name "Beast," the logo was created with a bold font that is visually lightened with a positive tracking. This allows each letter to have the space and breathing room it needs making the logo approachable but still confident and strong.
100% real, 0% bullshit.

AD STRATEGY

Community, Respect, Lifestyle. When you buy a Beast B10, you aren't just buying a blender, you also get a community of people with like minded goals. We wanted to inspire and further build a sense of community by using user generated content and encouraged users to post and upload their recipes and blended creations. Nearly 90% of our add content is user generated content.

@beasthealth

PACKAGING DESIGN

When it comes to Beast Health, no detail is overlooked. Thats why we designed our packaging to further highlight the feeling and vibe of Beast Health. With a focus on clean, natural and organized sections, unboxing the blender is exciting and easy.

@beasthealth

@beasthealth

black beast hydration system with lid on