Banana Bro's OTTO
To Design OTTO, we defined what consumption will look like in the future as well as the role Banana Bro's will play in it.
We had to look into the future -past prohibition, and define what legal consumption would look like; when the consumer seeks a refined experience from herb & leaf selection to grinding, loading and consuming. We drew a parallel to a finely constructed Martini and the bartender who knows better than to stir it.
We designed a "living brand" to reflect the bond of friendship during a shared moment, ever changing, close, personal and memorable.
To help illustrate and communicate Banana Bros position we created a Brand-texture which adorns everything from packaging to letterhead with moment-defining text and not without Levity.